Video: There Will Be No Emblems And Nameplates On The New Opels. They Will Be Replaced By A QR Code
2023 Author: Natalie MacDonald | [email protected]. Last modified: 2023-05-21 02:36
Opel decided to “digitize” corporate logos and nameplates glued to the body of cars. On future models from Rüsselsheim, they will be replaced by QR codes. They are designed to enhance the communication capabilities of other drivers and pedestrians with the owner of the car.
- The codes will not be simple, but designer codes, the so-called iQR codes. They can take any shape. Therefore, do not be afraid that the outer surface of the Opel will be strewn with the usual black and white pixel squares. For example, on the Opel MantGSe ElektroMOD concept, the QR code took the form of a ramp.
- “Working on the coding of the MantGSe ElektroMOD logo gave us a unique experience: transforming the usual square structure of a QR code into a ramp and making the emblem move through digital animation. This is what I call the real challenge. We have already coped with this task of the future, and this is a real sensation, "said the chief graphic designer of Opel iQR codes Hara Masahiro Jr., a descendant of the famous inventor of the first QR code.
The new Astra will be the first to try on the iQR code from production cars. Her debut will take place at the end of the year. How he will look on her is still a mystery.
- The new technology will expand the possibilities of communication between people. Any driver or pedestrian can scan the code on the Opel with his smartphone and write to its owner. Text messages or any other messages will be displayed on the vehicle's media system. In addition, the iQR code will contain useful information for servicemen and may even become part of the payment system.
- Two weeks ago, Opel published the first video teaser of the MantGSe ElektroMOD restomod. It aims to combine the classics - the first generation Mant coupe of 1970 - and the modernity of electric vehicles. Judging by the color scheme, the car is simply copying the old Mantoux. And the silhouette, as far as it can be seen, hardly differs from the classic coupe. At the same time, the car will have an ultra-modern digital cockpit and LED headlights.