The Norwegian division of Audi has released three response videos to a funny ad for GM, the plot of which is based on the protagonist's plans to prove the superiority of the United States over Norway in the field of electric vehicles. The response to the commercial with famous comedian Will Ferrell was a video of the Norwegian actor Christopher Hivue, who played Tormund in the TV series Game of Thrones.
- In the GM ad, the protagonist is extremely outraged by the fact that Norway sells more electric cars per capita than the United States. He gets into a Cadillac Lyriq crossover and travels to Northern Europe to deal with the Norwegians together with assistants in a GMC Hummer.
- In the first response video from the local department of Audi, a fragment with a globe is played up, which Ferrell's hero punched in his hearts with his fist. Tormund drives the e-tron crossover (Norway's most popular electric car in 2020) and asks how you can hate Norway, its people and himself. Then he finds a broken globe and gets upset about the behavior of the Americans.
In the second video, the hero of Khivyu first tells that in Norway they fight against hatred through love and kindness. But then he changes his mind and shows how the Norwegians actually fight - they beat each other in the face with a fish.
- The third video was a response to a teaser for a GM ad, in which Ferrell pranked the entire population of Norway with anchovy pizza (a controversial recipe, many consider such a pizza tasteless). Tormund allegedly receives this pizza and thanks the American. But soon he is surprised to find out that she is with anchovies. So he concludes that Americans really hate the people of Norway. And it shows what kind of pizza the Norwegians prefer - again with salmon, and with raw, whole and uncut.
- The Norwegian office of Ford and Norwegian Prime Minister Erna Solberg, who posted a video about it on Twitter, also reacted to the pizza joke. In it, she also thanked Ferrell for lunch, but questioned the recipe for anchovy pizza. Solberg asked to replace them with pineapple and send pizzas for all Norwegians - that is, 5.4 million instead of the five that Ferrell ordered.