Video: Rolls-Royce Renews Spirit Of Ecstasy Statuette
The British brand Rolls-Royce has unveiled a new design of the company's signature and the Spirit of Ecstasy figurine. Changing branding should help communicate with new, younger customers.
The 2D silhouette of the "Spirit of Ecstasy" used in promotional materials and online publications has become simpler. The head of the figurine is now turned to the right - this symbolizes the desire for the future. Rolls-Royce's name is now visually cleaner. The signature two-R monogram has not changed.
- Rolls-Royce has a new corporate color. The purple shade is called Purple Spirit. It is supposed to be combined mainly with the color of rose gold.
- According to the company, the average age of Rolls-Royce customers is now 43 years, but is steadily declining, and modernized brand symbols should make it easier to contact new customers on social networks and websites.
- The company will begin to actively apply the new style in September. Thus, the premiere of the next generation of the Rolls-Royce Ghost sedan will take place using the upgraded attributes.
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