Rolls-Royce Renews Spirit Of Ecstasy Statuette

2023 Author: Natalie MacDonald | [email protected]. Last modified: 2023-05-21 02:36

The British brand Rolls-Royce has unveiled a new design of the company's signature and the Spirit of Ecstasy figurine. Changing branding should help communicate with new, younger customers.

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• The 2D silhouette of the "Spirit of Ecstasy" used in promotional materials and online publications has become simpler. The head of the figurine is now turned to the right - this symbolizes the desire for the future. Rolls-Royce's name is now visually cleaner. The signature two-R monogram has not changed.
• Rolls-Royce has a new corporate color. The purple shade is called Purple Spirit. It is supposed to be combined mainly with the color of rose gold.
• According to the company, the average age of Rolls-Royce customers is now 43 years, but is steadily declining, and modernized brand symbols should make it easier to contact new customers on social networks and websites.
• The company will begin to actively apply the new style in September. Thus, the premiere of the next generation of the Rolls-Royce Ghost sedan will take place using the upgraded attributes.