Lamborghini Has Refused Participation In Car Dealerships. Forever And Ever

2023 Author: Natalie MacDonald | [email protected]. Last modified: 2023-05-21 02:36

Lamborghini will no longer participate in international auto shows. This was announced by the director of the brand for marketing and communications Katya Bassi to Autocar.

• Instead of visiting large exhibition centers, the supercar manufacturer will organize its own small events. It is planned to invite only special guests and customers of the brand for the sake of closer relations with them and creating exclusivity. This decision was made by the company after the cancellation of many international exhibitions due to the coronavirus pandemic.
• Lamborghini has not completely abandoned side events yet - the company's stands will continue to appear at the British Goodwood Festival of Speed and events such as the Elegance Competition in American Pebble Beach. These events, which showcase classic cars, attract the largest number of potential customers.

• The last time Lamborghini staged the world premiere of its new product at the Frankfurt Motor Show in the fall of 2019. It debuted the brand's first hybrid, the Sian hypercar with a naturally aspirated 6.5 V12 with 785 hp. and a 34-horsepower electric motor powered by a 48-volt network. All 63 copies of the model were sold out before the official show.