Datsun Will Leave Russia

2023 Author: Natalie MacDonald | [email protected]. Last modified: 2023-11-26 13:59

Nissan executives have unveiled a four-year plan to improve the company's poor financial performance. As part of the optimization and the changed strategy, the budget sub-brand Datsun will leave the Russian market.

• In Russia, Datsun is represented by the Datsun on-Do sedan and the mi-Do hatchback, which are based on LadGranta. They will be produced with this model on the same conveyor in Togliatti until December 2020 … In January, the on-Do was updated with a redesigned front end with lensed headlights and new equipment. Datsun cars are delivered from the Russian plant to Belarus, Kazakhstan and Lebanon.

• Nissan revived its Datsun subbrand in 2013 for budget vehicles in developing countries. However, the sales results were lower than expected and the brand will soon cease to exist again - it was previously announced that all models of the budget Datsun brand, produced in India and Indonesia, would remain without successors, and the brand itself would leave these markets.
• In the near future, Nissan will also completely leave South Korea. It will also close a Spanish plant that makes electric vehicles and commercial vehicles, including the Nissan Navara pickup.
• Nissan will cut its global lineup by 20 percent by 2023, from 69 to fewer than 55 models. The volume of car production will decrease by the same 20 percent - to 5.4 million copies per year, subject to standard operating conditions.
• The Japanese company will focus on midsize cars, electric vehicles and sports cars. Nissan will introduce 12 new models over the next 18 months, including the fourth-generation X-Trail crossover.