Nissan executives have unveiled a four-year plan to improve the company's poor financial performance. As part of the optimization and the changed strategy, the budget sub-brand Datsun will leave the Russian market.
In Russia, Datsun is represented by the Datsun on-Do sedan and the mi-Do hatchback, which are based on LadGranta. They will be produced with this model on the same conveyor in Togliatti until December 2020… In January, the on-Do was updated with a redesigned front end with lensed headlights and new equipment. Datsun cars are delivered from the Russian plant to Belarus, Kazakhstan and Lebanon.
Nissan revived its Datsun subbrand in 2013 for budget vehicles in developing countries. However, the sales results were lower than expected and the brand will soon cease to exist again - it was previously announced that all models of the budget Datsun brand, produced in India and Indonesia, would remain without successors, and the brand itself would leave these markets.
- In the near future, Nissan will also completely leave South Korea. It will also close a Spanish plant that makes electric vehicles and commercial vehicles, including the Nissan Navara pickup.
- Nissan will cut its global lineup by 20 percent by 2023, from 69 to fewer than 55 models. The volume of car production will decrease by the same 20 percent - to 5.4 million copies per year, subject to standard operating conditions.
- The Japanese company will focus on midsize cars, electric vehicles and sports cars. Nissan will introduce 12 new models over the next 18 months, including the fourth-generation X-Trail crossover.