Video: VW Was Accused Of Creating Offensive Ads. Second Time In & Nbsp; Year
Volkswagen has removed from its Instagram a commercial featuring a new-generation Golf hatchback starring a black man. According to the BBC, users considered the ad to be racist.
- In the story, a black man became interested in the new Golf, but like a puppet he was driven away from the car by a large white hand. In the comments to the video, many were outraged by the video itself, and some noticed that the restaurant where the guy ends up is called Petit Colon ("little colonist"). Others drew attention to the fact that at some point, an offensive slang word is built from the letters, which in Germany is called black.
- At first, the official Volkswagen account defended the ads in the Instagram comments, but then it was removed. Company representatives apologized and said they would conduct an internal investigation and punish those responsible.
This is not the first offensive ad for the brand in the past year. In the summer in the UK, a video about the e-Golf electric hatchback was removed from television, finding gender stereotypes in it. The video showed men as travelers, athletes and astronauts, while women cooked, washed and walked with the children.
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