To understand the demand for cars of the same brands in different regions of the country and what brands are preferred by buyers to all others, Auto.ru analysts studied data on new car sales in nine regions of Russia. The study involved about 500 dealerships selling cars of seven brands: two of them were premium, and another five were mass.
We found out how many cars one dealership in the region sold on average. The regions with the highest sales of cars of this or that brand were marked in blue, and the lowest in red.
The best cars of premium brands were sold in Moscow and the Moscow region, as well as in St. Petersburg and the region. For example: the capital's dealers in January sold an average of 43 Audi cars per month, and Nizhny Novgorod's - 4 times less. These two brands accounted for almost 15 percent of sales in the metropolitan areas.
Best of all, Lexus cars are sold by dealers in St. Petersburg - an average of 36 units per month - the same as Audi. But in the regions, Lexus premium models were bought more often than Audi.
Yet outside the capitals, affordable brands dominate in average sales per dealer. In seven regions out of nine, Lad cars are in the greatest demand - dealers sell 100 or more cars a month, in Voronezh region - as many as 138 cars. Only the Krasnoyarsk Territory, Rostov Region and the capital region stand out, where Lada was ahead of Nissan and Volkswagen brands in terms of the number of cars sold per dealer.
Among foreign cars, the undisputed leader is Kia. In absolute terms, the best Ki sales are again with dealers in the Voronezh region - 124 cars per month. They are followed by Moscow and the Nizhny Novgorod region, where only Hyundai cars are bought better than Kia - on average, 102 cars per dealer. And worst of all, Hyundai and Ki were at odds in the Krasnoyarsk Territory, where other brands from our sample are generally not favored.