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Favorit Motors Opened Another Coffee Shop In The Dealership

Favorit Motors Opened Another Coffee Shop In The Dealership
Favorit Motors Opened Another Coffee Shop In The Dealership
Video: Favorit Motors Opened Another Coffee Shop In The Dealership
Video: I Opened A Free Car Dealership 2023, February
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Favorit Motors Group of Companies, together with Ki and Coffeeshop Company, continued to develop collaborations of automotive brands with large companies. A new project was the launch of an additional showroom, presented in the form of a coffee shop of the Austrian chain. It opened in the salon of a Korean brand in Moscow on Leninsky Prospekt.

Here, customers will be able to independently familiarize themselves with the company's model range and choose a suitable car using the company's digital platform. At the same time, according to the idea, a potential buyer will feel more comfortable being in a coffee shop, and not within the walls of a dealership. This will help attract new customers, as well as contribute to increasing brand loyalty.

Investments in the project amounted to 25 million rubles. Added to this were the costs of meeting the manufacturer's standards and creating a service area. In addition to the coffee shop, there is a car exposition and a test drive area in the salon.

In February 2019, Favorit Motors Group of Companies opened a joint project after the collaboration of the Skod brand and the Shokoladnitsa coffee chain. The coffee shop has already achieved positive profitability. The auto retailer plans for 2020 to open new projects with various brands.

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