Yamaha Changed Its Mind About Making Cars

2023 Author: Natalie MacDonald | [email protected]. Last modified: 2023-11-26 13:59

Yamah, a Japanese motorcycle, boat and music equipment manufacturer, has frozen all car projects. This became known to the publication Autocar.

• The decision to abandon all automotive developments was made by Yamah President Yoshihiro Hidako. He considered that in the near future the company would not be able to produce a car that was very different from its competitors. And without this, it will be very difficult to gain a foothold in the market from scratch.
• Yamah has been trying to enter the automotive market since the 1960s. The result is three concepts - the 2013 Motiv.e city hatchback, the 2015 Sports Ride coupe and the 2017 Cross Hub pickup. All of them were exhibited at the Tokyo Motor Show.
• This decade's Yamah concept cars used an iStream Superlight aluminum frame with carbon fiber composite panels. It was developed by the British engineer Gordon Murray, famous for the creation of the three-seat McLaren F1 hypercar. Unlike the Japanese, the Briton is preparing to release two supercars, which will be released under his own brand IGM.