Video: Volkswagen Wanted To Get Rid Of Lamborghini
Volkswagen intends to sell Lamborghini, which it has owned since 1998. The Germans want to get rid of non-core assets in order to increase the market value of the entire concern. This became known to the Bloomberg agency.
- VW's new strategy envisions an increase in value from 81 billion euros to 200 billion by 2030. To achieve this, Volkswagen management plans to focus on the development of its core brands - Volkswagen, Audi and Porsche.
- They want to get rid of Lamborghini, even despite the big jump in sales after the appearance of the Urus crossover. In 2018 alone, the clients of the Italian brand received 5,750 vehicles. The German concern believes that good current performance will help raise the market value of the Italian brand.
So far, Volkswagen hasn't fully decided what to do with the Lamborghini. The company will either be sold in its entirety, or its shares will be released into free circulation, as Fiat Chrysler Automobiles (FCA) previously successfully did with Ferrari, greatly increasing the brand's value. Finally, the fate of Lamborghini will be decided before the end of 2020.
Volkswagen also plans to liquidate the Spanish brand Seat, which will be replaced by its sub-brand Cupr with more "emotional" and expensive models. After the transformation, Cuprue intends to enter new markets, in particular North America.
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