Table of contents:
- Sooner or later, most car owners decide to change their car. What brand owners sell their cars but remain loyal to the brand, and who chooses something else? We looked at the statistics of calls and figured out the preferences of the sellers
Video: New BMW Instead Of Old And & Nbsp; Fresh Lada With & Nbsp; Mileage Instead Of Stale: Research
Sooner or later, most car owners decide to change their car. What brand owners sell their cars but remain loyal to the brand, and who chooses something else? We looked at the statistics of calls and figured out the preferences of the sellers
The most loyal among those who are looking for a replacement for an old car turned out to be BMW lovers: every second owner of a "Bavarian" is ready to change it only for a BMW. But Mercedes-Benz riders cannot boast of the same: only a third of them choose a new Mercedes instead of the one they are selling. The third representative of the German premium - the Audi brand - did not make it into the rating at all: only 19% again get behind the wheel of an Audi.
Lexus has become the leader among Japanese brands: 21% of owners are looking for Lexus again. A percentage less than those who change the old Toyota to a new one. For comparison: less than 17% are ready to re-opt for a Mazd car.
The outsiders of the rating - that is, models and brands whose owners want other cars - are UAZ and Daewoo (8% each), Citroen (6%), Subaru and Chevrolet (5% each), Hond (4%) and Peugeot (3%).
Interestingly, two out of three Tesla owners who have put up their electric cars for sale want to buy a new car of this brand.
Among those who seek used car instead of the sold one, the fans of the domestic auto industry turned out to be the most loyal: 56% choose Lada. Although loyalty, most likely, is explained only by the fact that you can buy a fresher Russian car with a lower surcharge than a used foreign car.
Almost half of Toyota, Mercedes-Benz and BMW owners are looking for a used car of the same brand. Moreover, Bavarian cars in this rating were inferior to Toyota and Mercedes.
Other automakers in the top ten showed the closest results: about every third is ready to return to cars of their brand.
Among the buyers of luxury brands, only Bentley got close to the top: 33% of car owners of this brand are considering buying it - a record! For comparison: 27% are ready to change their Porsche for another, and among Jaguar sellers only one in five again chooses a Jaguar.