Video: 150 Cadillac Dealers To Abandon The Brand Because They Do Not Want To Sell Electric Cars
150 Cadillac dealerships in the United States have chosen not to invest in renovating their electric car sales centers. Instead, they will receive compensation from the General Motors concern and refuse to sell Cadillacs, according to The Wall Street Journal.
The fact that GM considers it necessary to start preparing dealerships to work with electric vehicles in the near future became known in the fall of this year. The partners of the company were asked to plan a re-profiling - this is the organization of charging stations, the purchase of new equipment for maintenance and staff training. The cost was estimated at about $ 200,000.
- As an alternative, dealers were offered to abandon the sale of Cadillacs and receive compensation from GM. The deadline for making decisions was the end of November.
- It turned out that about 17 percent of dealerships in the United States preferred buyouts. According to The Wall Street Journal, most of them sell other GM brands and sell relatively few Cadillacs. Nevertheless, they will receive from 300 thousand to more than a million dollars and, as previously reported, will retain the right to sell new and used cars of the brand until the end of 2021 and until 2024, respectively.
The first electric car in the Cadillac lineup will be the Lyriq crossover, so far shown only in prototype status. The serial version should go on sale in 2022 with an initial price tag in the range of 60 thousand dollars (4.45 million rubles). Next, the brand will release a large sedan Celestiq, and another electric crossover is also expected.
- At the same time, General Motors plans to produce 20 electric models under various brands by 2023.