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Video: Research And Dealer Case Study: October Business News Digest
In October, many unique and useful articles appeared on Auto.ru. We have collected interesting research and case studies from the "About business" section.
We briefly tell you the most interesting, what the speakers talked about on October 8 at the traditional big conference Auto.ru and Yandex. You will learn about trends, trends, experience of business transformation of the largest participants in the auto industry, new products and much more.
Ekaterina Nemkova, Head of Marketing at Good Car, spoke about how the dealer managed to halve its placement costs while doubling the effectiveness of used car ads on Avto.ru.
Auto.ru analysts have studied the price lists of manufacturers and found out how the recommended retail prices for cars have changed in October 2020 compared to September. At the end of the month, cars of 30 brands rose in price, prices for cars of another 14 brands remained unchanged, and 4 manufacturers even made cars more affordable.
Avto.ru users told what winter tires they prefer when they open the "season" for changing wheels, and where they usually do it. More than two thousand people took part in the poll, which was conducted by Avto.ru in October. It turned out that two-thirds of the respondents chose studded tires over Velcro.
Analysts of Avto.ru studied the database of classified ads for the sale of motorcycles in January-September 2020 and found out which motorcycles became the most popular among users of the classified.
Auto.ru analysts decided that it is more profitable: owning a private car or using carsharing and a taxi. It turned out that it is several times more profitable to use your car for short trips to work or to the store, as well as regular flights out of town and auto travel.
The monthly maintenance costs of the Mercedes-AMG G 63 were 30 times higher than those of LadGranta. In this respect, the G 63 even surpasses the luxurious Mercedes-Maybach S-Class. We found out the structure of expenses for the maintenance of the legendary SUV.
In September, the demand for passenger cars with automatic transmission - a classic automatic transmission, a variator or a robotic transmission - increased in Russia. We made a rating of the ten most popular models of the month.