Video: The Most Necessary Options In The Car And The Best Configurations Are Named
Medium configurations are twice as popular among Russian buyers of new cars as top-end configurations, a study by Avto.ru revealed. Only 30% of customers are ready to buy additional equipment from a dealer.
- On average, only 8% of survey participants consider buying a car with basic equipment. 30% are going to buy the top one, but 62% of the respondents have chosen the middle one at once. However, about the same number of buyers of the premium segment are guided just by the maximum level of equipment.
- Slightly more than half of the respondents will prefer a car of a higher class, but less equipped, than a car with a rich configuration, but of a lower class.
There were even more buyers who were ready to expect a car in the required configuration instead of buying it from stock - 75%. About 70% of the respondents said that they do not plan to use the services of dealerships when installing additional equipment. Nevertheless, if we are talking about a car that is more expensive than 2.5 million rubles, the share of those who will supply "dopas" immediately at the dealer's grows to 41%.
- One of the most popular "dream options" in the middle and expensive price segments, the study participants named the autopilot. In addition, the panoramic roof, driver's assistants and massage chairs are mentioned. The dreams of more affordable car buyers are much closer to reality: respondents said they would prefer climate control, a rearview camera or heated steering wheel and windshield.