Video: Ford Showed Three Versions Of The Bronco SUV And Announced A Sub-brand
In a week, Ford will officially unveil its new Bronco division with its own nameplate, Built Wild slogan and three models. New items appeared on the video teaser, unveiled on July 6.
- The historic Mustang nameplate hides three four-wheel drive vehicles: the two-door Bronco, the four-door Bronco and the junior crossover Bronco Sport. All three models are built using different Built Wild principles and are very different from the rest of the automaker's lineup, according to Ford officials.
- The cars have passed a series of tests for "survival" in a variety of climatic conditions and on the most difficult surfaces. Ford assures that all three Bronco's can be driven on any road thanks to their classic all-wheel drive, complemented by numerous electronic assistants and a suspension adjustment system when driving on difficult surfaces.
Marketing manager of the new sub-brand, Mark Gruber, recalled that he proposed to revive the Bronco family back in 2015, arguing that very few manufacturers still have real SUVs in their lines, whose popularity is only growing from year to year. The main competitor of future novelties, Gruber considers the Jeep Wrangler family. Toyot4Runner, in his opinion, is less suitable for off-road, and Gelendwagen is too expensive.
- The first three cars will target different audiences. For the "entry-level", as Bronco calls it, the Sport version with a monocoque body is suitable. The two-door frame SUV is addressed to the adherents of the historical classics - after all, this is how the Bronco rolled off the assembly line in 1965-1977. And the four-door design should be appreciated by those who like to travel with the whole family.
- The premiere of the new line will take place in mid-July.